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The differences between marketing copywriters and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing copywriter and a sales and marketing consultant. Additionally, a marketing copywriter has an average salary of $59,653, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a marketing copywriter include digital marketing, copywriting and web content. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Marketing Copywriter | Sales And Marketing Consultant | |
| Yearly salary | $59,653 | $55,455 |
| Hourly rate | $28.68 | $26.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 75,641 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Marketing copywriters and sales and marketing consultants have different pay scales, as shown below.
| Marketing Copywriter | Sales And Marketing Consultant | |
| Average salary | $59,653 | $55,455 |
| Salary range | Between $39,000 And $89,000 | Between $33,000 And $91,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a marketing copywriter and a sales and marketing consultant in terms of educational background:
| Marketing Copywriter | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 84% | Bachelor's Degree, 75% |
| Most common major | English | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing copywriters' and sales and marketing consultants' demographics:
| Marketing Copywriter | Sales And Marketing Consultant | |
| Average age | 39 | 39 |
| Gender ratio | Male, 39.9% Female, 60.1% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |