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Marketing & distribution manager vs online marketing manager

The differences between marketing & distribution managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing & distribution manager and an online marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $89,344 average annual salary of a marketing & distribution manager.

The top three skills for a marketing & distribution manager include digital marketing, product line and marketing campaigns. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.

Marketing & distribution manager vs online marketing manager overview

Marketing & Distribution ManagerOnline Marketing Manager
Yearly salary$89,344$96,212
Hourly rate$42.95$46.26
Growth rate10%10%
Number of jobs113,516111,303
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3939
Years of experience1010

Marketing & distribution manager vs online marketing manager salary

Marketing & distribution managers and online marketing managers have different pay scales, as shown below.

Marketing & Distribution ManagerOnline Marketing Manager
Average salary$89,344$96,212
Salary rangeBetween $64,000 And $123,000Between $69,000 And $133,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Meta
Best paying industry-Utilities

Differences between marketing & distribution manager and online marketing manager education

There are a few differences between a marketing & distribution manager and an online marketing manager in terms of educational background:

Marketing & Distribution ManagerOnline Marketing Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing & distribution manager vs online marketing manager demographics

Here are the differences between marketing & distribution managers' and online marketing managers' demographics:

Marketing & Distribution ManagerOnline Marketing Manager
Average age3939
Gender ratioMale, 54.5% Female, 45.5%Male, 53.6% Female, 46.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing & distribution manager and online marketing manager duties and responsibilities

Marketing & distribution manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Maintain a Facebook page for the film.
  • Design and maintain multiple reports to analyze advertising lift, ROI, and cost of sale.
  • Coordinate security logistics with tour press for meet and greets in each of the various participating markets.
  • Create and implement strategic marketing plans to drive channel business through Intel authorize distributors, ensuring plan execution and positive ROI.
  • Travel as needed to ensure execution of plan activities and logistics are successfully execute.
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Online marketing manager example responsibilities.

  • Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
  • Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
  • Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
  • Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
  • Show more

Marketing & distribution manager vs online marketing manager skills

Common marketing & distribution manager skills
  • Digital Marketing, 28%
  • Product Line, 12%
  • Marketing Campaigns, 11%
  • Channel Marketing, 9%
  • Distribution Sales, 5%
  • Distribution Channels, 5%
Common online marketing manager skills
  • Web Traffic, 8%
  • Digital Marketing, 7%
  • Marketing Campaigns, 6%
  • Search Engine Optimization, 6%
  • Google Analytics, 6%
  • Email Campaigns, 5%

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