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The differences between marketing leads and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing lead and a manager, field marketing. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $93,296 average annual salary of a manager, field marketing.
The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing Lead | Manager, Field Marketing | |
| Yearly salary | $104,664 | $93,296 |
| Hourly rate | $50.32 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,987 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing leads and managers, field marketing have different pay scales, as shown below.
| Marketing Lead | Manager, Field Marketing | |
| Average salary | $104,664 | $93,296 |
| Salary range | Between $74,000 And $146,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | California | Nevada |
| Best paying company | Meta | |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing lead and a manager, field marketing in terms of educational background:
| Marketing Lead | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing leads' and managers, field marketing' demographics:
| Marketing Lead | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.8% Female, 49.2% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |