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The differences between marketing leads and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing lead and a marketing account manager. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Marketing Lead | Marketing Account Manager | |
| Yearly salary | $104,664 | $67,983 |
| Hourly rate | $50.32 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 92,987 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Marketing leads and marketing account managers have different pay scales, as shown below.
| Marketing Lead | Marketing Account Manager | |
| Average salary | $104,664 | $67,983 |
| Salary range | Between $74,000 And $146,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Technology | Energy |
There are a few differences between a marketing lead and a marketing account manager in terms of educational background:
| Marketing Lead | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing leads' and marketing account managers' demographics:
| Marketing Lead | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 50.8% Female, 49.2% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |