Marketing lead vs regional marketing manager

The differences between marketing leads and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing lead and a regional marketing manager. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a marketing lead include digital marketing, marketing campaigns and project management. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing lead vs regional marketing manager overview

	Marketing Lead	Regional Marketing Manager
Yearly salary	$104,664	$85,217
Hourly rate	$50.32	$40.97
Growth rate	10%	10%
Number of jobs	92,987	115,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing lead vs regional marketing manager salary

Marketing leads and regional marketing managers have different pay scales, as shown below.

	Marketing Lead	Regional Marketing Manager
Average salary	$104,664	$85,217
Salary range	Between $74,000 And $146,000	Between $62,000 And $116,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Meta	AbbVie
Best paying industry	Technology	Construction

Differences between marketing lead and regional marketing manager education

There are a few differences between a marketing lead and a regional marketing manager in terms of educational background:

	Marketing Lead	Regional Marketing Manager
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing lead vs regional marketing manager demographics

Here are the differences between marketing leads' and regional marketing managers' demographics:

	Marketing Lead	Regional Marketing Manager
Average age	39	39
Gender ratio	Male, 50.8% Female, 49.2%	Male, 54.5% Female, 45.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing lead and regional marketing manager duties and responsibilities

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Regional marketing manager example responsibilities.

Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
Develop promotions which heighten brand awareness and maximize ROI.
Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.

Marketing lead vs regional marketing manager skills

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

Common regional marketing manager skills

Digital Marketing, 15%
Integrated Marketing, 6%
Marketing Campaigns, 5%
Project Management, 5%
ROI, 5%
Lead Generation, 4%

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Marketing Lead
Marketing Lead vs Regional Marketing Manager

Updated January 8, 2025

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