Marketing production manager vs marketing consultant

The differences between marketing production managers and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing production manager, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing production manager has an average salary of $84,179, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a marketing production manager include digital marketing, email marketing and integrated marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing production manager vs marketing consultant overview

	Marketing Production Manager	Marketing Consultant
Yearly salary	$84,179	$70,593
Hourly rate	$40.47	$33.94
Growth rate	10%	19%
Number of jobs	163,660	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	39	37
Years of experience	10	6

What does a marketing production manager do?

A marketing production manager oversees a marketing department within an organization that produces websites, newspaper ads, television ads, radio messages or any other forms of media. The responsibilities of a marketing production manager include communicating the product's value to the potential market, training the sales staff, developing new marketing tools and campaigns, participating in the budgeting discussion for the marketing department, and assessing projects and resource requirements.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing production manager vs marketing consultant salary

Marketing production managers and marketing consultants have different pay scales, as shown below.

	Marketing Production Manager	Marketing Consultant
Average salary	$84,179	$70,593
Salary range	Between $67,000 And $104,000	Between $44,000 And $112,000
Highest paying City	-	Wilmington, DE
Highest paying state	-	Delaware
Best paying company	-	Meta
Best paying industry	-	Technology

Differences between marketing production manager and marketing consultant education

There are a few differences between a marketing production manager and a marketing consultant in terms of educational background:

	Marketing Production Manager	Marketing Consultant
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing production manager vs marketing consultant demographics

Here are the differences between marketing production managers' and marketing consultants' demographics:

	Marketing Production Manager	Marketing Consultant
Average age	39	37
Gender ratio	Male, 51.8% Female, 48.2%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing production manager and marketing consultant duties and responsibilities

Marketing production manager example responsibilities.

Create timelines for all assign work and manage from initial concept and copywriting stages to the finished piece.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.
Create Internet mass mailers using HTML coding.
Produce emails from conception/design to HTML coding and deploy with through DoubleClick.
Serve as liaison and point of contact during external events at YouTube Los Angeles!
Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing production manager vs marketing consultant skills

Common marketing production manager skills

Digital Marketing, 22%
Email Marketing, 14%
Integrated Marketing, 11%
Print Production, 7%
Vendor Relationships, 7%
Production Process, 3%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Marketing Production Manager
Marketing Production Manager vs Marketing Consultant

Updated January 8, 2025

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