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Marketing research coordinator vs event coordinator

The differences between marketing research coordinators and event coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing research coordinator, becoming an event coordinator takes usually requires 1-2 years. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $41,918 average annual salary of an event coordinator.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for an event coordinator are customer service, event management, and powerpoint.

Marketing research coordinator vs event coordinator overview

Marketing Research CoordinatorEvent Coordinator
Yearly salary$57,307$41,918
Hourly rate$27.55$20.15
Growth rate19%18%
Number of jobs132,33726,277
Job satisfaction-5
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Average age3738
Years of experience62

Marketing research coordinator vs event coordinator salary

Marketing research coordinators and event coordinators have different pay scales, as shown below.

Marketing Research CoordinatorEvent Coordinator
Average salary$57,307$41,918
Salary rangeBetween $42,000 And $78,000Between $31,000 And $56,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateWashingtonMaine
Best paying companyNorthern TrustPacific Northwest National Laboratory
Best paying industryFinanceEducation

Differences between marketing research coordinator and event coordinator education

There are a few differences between a marketing research coordinator and an event coordinator in terms of educational background:

Marketing Research CoordinatorEvent Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaSan Diego State University

Marketing research coordinator vs event coordinator demographics

Here are the differences between marketing research coordinators' and event coordinators' demographics:

Marketing Research CoordinatorEvent Coordinator
Average age3738
Gender ratioMale, 30.2% Female, 69.8%Male, 28.7% Female, 71.3%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%Black or African American, 10.8% Unknown, 4.7% Hispanic or Latino, 16.3% Asian, 5.9% White, 62.1% American Indian and Alaska Native, 0.2%
LGBT Percentage10%16%

Differences between marketing research coordinator and event coordinator duties and responsibilities

Marketing research coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Event coordinator example responsibilities.

  • Lead and manage the Instagram and twitter social media sites, also host numerous interviews with stars and celebrities.
  • Create a list of invitees for the events, ensuring that invitations are deliver and managing the RSVP list.
  • Develop and create venues Instagram account and run on daily basis.
  • Create and update continuing education for staff to ensure they have needed resources for upselling.
  • Calculate and provide clients with estimates of potential cost in completing an event though BEO's.
  • Design layouts, invitations, and other print materials for various events using Photoshop and InDesign.
  • Show more

Marketing research coordinator vs event coordinator skills

Common marketing research coordinator skills
  • Market Research, 14%
  • Analyze Data, 11%
  • Marketing Campaigns, 8%
  • Research Data, 7%
  • Research Projects, 6%
  • Press Releases, 5%
Common event coordinator skills
  • Customer Service, 23%
  • Event Management, 6%
  • PowerPoint, 6%
  • Event Logistics, 6%
  • Plan Events, 4%
  • Audio Visual, 4%

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