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The differences between marketing research coordinators and market researchers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research coordinator and a market researcher. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $52,309 average annual salary of a market researcher.
The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a market researcher are data analysis, primary research, and data collection.
| Marketing Research Coordinator | Market Researcher | |
| Yearly salary | $57,307 | $52,309 |
| Hourly rate | $27.55 | $25.15 |
| Growth rate | 19% | 19% |
| Number of jobs | 132,337 | 23,734 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing research coordinators and market researchers have different pay scales, as shown below.
| Marketing Research Coordinator | Market Researcher | |
| Average salary | $57,307 | $52,309 |
| Salary range | Between $42,000 And $78,000 | Between $32,000 And $84,000 |
| Highest paying City | New York, NY | Linden, NJ |
| Highest paying state | Washington | Delaware |
| Best paying company | Northern Trust | Meta |
| Best paying industry | Finance | Automotive |
There are a few differences between a marketing research coordinator and a market researcher in terms of educational background:
| Marketing Research Coordinator | Market Researcher | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing research coordinators' and market researchers' demographics:
| Marketing Research Coordinator | Market Researcher | |
| Average age | 37 | 37 |
| Gender ratio | Male, 30.2% Female, 69.8% | Male, 48.4% Female, 51.6% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.7% Asian, 14.0% White, 64.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |