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Marketing research coordinator vs marketing communications coordinator

The differences between marketing research coordinators and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research coordinator and a marketing communications coordinator. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Marketing research coordinator vs marketing communications coordinator overview

Marketing Research CoordinatorMarketing Communications Coordinator
Yearly salary$57,307$49,151
Hourly rate$27.55$23.63
Growth rate19%19%
Number of jobs132,33796,492
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 83%
Average age3737
Years of experience66

Marketing research coordinator vs marketing communications coordinator salary

Marketing research coordinators and marketing communications coordinators have different pay scales, as shown below.

Marketing Research CoordinatorMarketing Communications Coordinator
Average salary$57,307$49,151
Salary rangeBetween $42,000 And $78,000Between $36,000 And $67,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyNorthern TrustAvid
Best paying industryFinanceManufacturing

Differences between marketing research coordinator and marketing communications coordinator education

There are a few differences between a marketing research coordinator and a marketing communications coordinator in terms of educational background:

Marketing Research CoordinatorMarketing Communications Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 83%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing research coordinator vs marketing communications coordinator demographics

Here are the differences between marketing research coordinators' and marketing communications coordinators' demographics:

Marketing Research CoordinatorMarketing Communications Coordinator
Average age3737
Gender ratioMale, 30.2% Female, 69.8%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing research coordinator and marketing communications coordinator duties and responsibilities

Marketing research coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Marketing research coordinator vs marketing communications coordinator skills

Common marketing research coordinator skills
  • Market Research, 14%
  • Analyze Data, 11%
  • Marketing Campaigns, 8%
  • Research Data, 7%
  • Research Projects, 6%
  • Press Releases, 5%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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