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Marketing research coordinator vs marketing & events coordinator

The differences between marketing research coordinators and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research coordinator and a marketing & events coordinator. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $41,447 average annual salary of a marketing & events coordinator.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.

Marketing research coordinator vs marketing & events coordinator overview

Marketing Research CoordinatorMarketing & Events Coordinator
Yearly salary$57,307$41,447
Hourly rate$27.55$19.93
Growth rate19%19%
Number of jobs132,33784,375
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Average age3737
Years of experience66

Marketing research coordinator vs marketing & events coordinator salary

Marketing research coordinators and marketing & events coordinators have different pay scales, as shown below.

Marketing Research CoordinatorMarketing & Events Coordinator
Average salary$57,307$41,447
Salary rangeBetween $42,000 And $78,000Between $31,000 And $54,000
Highest paying CityNew York, NYJersey City, NJ
Highest paying stateWashingtonNew Jersey
Best paying companyNorthern TrustA.T. Kearney
Best paying industryFinanceStart-up

Differences between marketing research coordinator and marketing & events coordinator education

There are a few differences between a marketing research coordinator and a marketing & events coordinator in terms of educational background:

Marketing Research CoordinatorMarketing & Events Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 81%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing research coordinator vs marketing & events coordinator demographics

Here are the differences between marketing research coordinators' and marketing & events coordinators' demographics:

Marketing Research CoordinatorMarketing & Events Coordinator
Average age3737
Gender ratioMale, 30.2% Female, 69.8%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing research coordinator and marketing & events coordinator duties and responsibilities

Marketing research coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Marketing & events coordinator example responsibilities.

  • Manage SEO data and construct detailed plans for increasing website popularity and Google status.
  • Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
  • Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
  • Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
  • Design the art work and graphics using Photoshop CS5.
  • Organize social media schedule, write content for Facebook and examine results.
  • Show more

Marketing research coordinator vs marketing & events coordinator skills

Common marketing research coordinator skills
  • Market Research, 14%
  • Analyze Data, 11%
  • Marketing Campaigns, 8%
  • Research Data, 7%
  • Research Projects, 6%
  • Press Releases, 5%
Common marketing & events coordinator skills
  • Event Planning, 11%
  • Trade Shows, 6%
  • Marketing Campaigns, 6%
  • PowerPoint, 5%
  • Facebook, 5%
  • Project Management, 4%

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