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Marketing research coordinator vs media coordinator

The differences between marketing research coordinators and media coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing research coordinator, becoming a media coordinator takes usually requires 2-4 years. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $47,471 average annual salary of a media coordinator.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a media coordinator are facebook, instagram, and twitter.

Marketing research coordinator vs media coordinator overview

Marketing Research CoordinatorMedia Coordinator
Yearly salary$57,307$47,471
Hourly rate$27.55$22.82
Growth rate19%8%
Number of jobs132,33735,285
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Average age3742
Years of experience64

Marketing research coordinator vs media coordinator salary

Marketing research coordinators and media coordinators have different pay scales, as shown below.

Marketing Research CoordinatorMedia Coordinator
Average salary$57,307$47,471
Salary rangeBetween $42,000 And $78,000Between $34,000 And $64,000
Highest paying CityNew York, NYUrban Honolulu, HI
Highest paying stateWashingtonHawaii
Best paying companyNorthern TrustThe Joffrey Ballet
Best paying industryFinanceManufacturing

Differences between marketing research coordinator and media coordinator education

There are a few differences between a marketing research coordinator and a media coordinator in terms of educational background:

Marketing Research CoordinatorMedia Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 82%
Most common majorBusinessCommunication
Most common collegeUniversity of GeorgiaNorthwestern University

Marketing research coordinator vs media coordinator demographics

Here are the differences between marketing research coordinators' and media coordinators' demographics:

Marketing Research CoordinatorMedia Coordinator
Average age3742
Gender ratioMale, 30.2% Female, 69.8%Male, 36.6% Female, 63.4%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%Black or African American, 10.1% Unknown, 5.1% Hispanic or Latino, 12.0% Asian, 5.3% White, 66.9% American Indian and Alaska Native, 0.6%
LGBT Percentage10%12%

Differences between marketing research coordinator and media coordinator duties and responsibilities

Marketing research coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Media coordinator example responsibilities.

  • Manage social media assets using HootSuite, TweetDeck, and mobile apps.
  • Track generate leads in CRM to better understand trending of events and campaigns.
  • Manage budget for promotional items (CDs, key chains, t-shirts, etc . )
  • Manage and optimize clients' pay-per-click (PPC) campaigns, SEO campaigns and affiliate marketing accounts.
  • Manage and distribute inventory of DVDs, CDs, and VHS for educational use by professors and students
  • Manage Facebook and twitter accounts - manage friends, approve and find new connections, network and post relevant blogs.
  • Show more

Marketing research coordinator vs media coordinator skills

Common marketing research coordinator skills
  • Market Research, 14%
  • Analyze Data, 11%
  • Marketing Campaigns, 8%
  • Research Data, 7%
  • Research Projects, 6%
  • Press Releases, 5%
Common media coordinator skills
  • Facebook, 11%
  • Instagram, 10%
  • Twitter, 9%
  • Digital Marketing, 5%
  • Social Media Marketing, 5%
  • Social Platforms, 4%

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