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Marketing research coordinator vs research coordinator

The differences between marketing research coordinators and research coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing research coordinator, becoming a research coordinator takes usually requires 1-2 years. Additionally, a marketing research coordinator has an average salary of $57,307, which is higher than the $48,974 average annual salary of a research coordinator.

The top three skills for a marketing research coordinator include market research, analyze data and marketing campaigns. The most important skills for a research coordinator are patients, informed consent, and data collection.

Marketing research coordinator vs research coordinator overview

Marketing Research CoordinatorResearch Coordinator
Yearly salary$57,307$48,974
Hourly rate$27.55$23.55
Growth rate19%6%
Number of jobs132,33765,406
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 65%
Average age3744
Years of experience62

Marketing research coordinator vs research coordinator salary

Marketing research coordinators and research coordinators have different pay scales, as shown below.

Marketing Research CoordinatorResearch Coordinator
Average salary$57,307$48,974
Salary rangeBetween $42,000 And $78,000Between $35,000 And $68,000
Highest paying CityNew York, NYBothell, WA
Highest paying stateWashingtonConnecticut
Best paying companyNorthern TrustBNP Paribas
Best paying industryFinanceHealth Care

Differences between marketing research coordinator and research coordinator education

There are a few differences between a marketing research coordinator and a research coordinator in terms of educational background:

Marketing Research CoordinatorResearch Coordinator
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 65%
Most common majorBusinessPsychology
Most common collegeUniversity of GeorgiaDuke University

Marketing research coordinator vs research coordinator demographics

Here are the differences between marketing research coordinators' and research coordinators' demographics:

Marketing Research CoordinatorResearch Coordinator
Average age3744
Gender ratioMale, 30.2% Female, 69.8%Male, 29.1% Female, 70.9%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.1%Black or African American, 2.6% Unknown, 7.6% Hispanic or Latino, 15.1% Asian, 10.2% White, 64.1% American Indian and Alaska Native, 0.5%
LGBT Percentage10%9%

Differences between marketing research coordinator and research coordinator duties and responsibilities

Marketing research coordinator example responsibilities.

  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Design PowerPoint presentations, marketing materials and publications.
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint
  • Provide strategic insights and campaign recommendations-monitore and analyze market research performance-coordinate client presentations using PowerPoint

Research coordinator example responsibilities.

  • Manage participant's records ensuring confidentiality as well as NIH specifications.
  • Manage all IRB submissions, sponsor communications, participate in monitoring visits, drug reconciliation and dispensing.
  • Recruit, screen, conduct psychometric examinations and collect data for pharmaceutical clinical trials in patients diagnose with Alzheimer's disease.
  • Maintain confidential information and appropriate ethical professionalism with highly sensitive personal health information; take part in IRB human subjects training.
  • Assist in preparation of grants, NIH progress reports, presentations, and manuscripts.
  • Ensure and maintain confidentiality, privacy and compliance of patient rights in accordance with HIPAA regulations and NVCI policies.
  • Show more

Marketing research coordinator vs research coordinator skills

Common marketing research coordinator skills
  • Market Research, 14%
  • Analyze Data, 11%
  • Marketing Campaigns, 8%
  • Research Data, 7%
  • Research Projects, 6%
  • Press Releases, 5%
Common research coordinator skills
  • Patients, 11%
  • Informed Consent, 8%
  • Data Collection, 8%
  • IRB, 7%
  • Research Projects, 6%
  • Patient Care, 4%

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