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The differences between marketing research specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $53,928 average annual salary of a marketing research specialist.
The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing Research Specialist | Digital Marketing Specialist | |
| Yearly salary | $53,928 | $60,359 |
| Hourly rate | $25.93 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 122,259 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing research specialists and digital marketing specialists have different pay scales, as shown below.
| Marketing Research Specialist | Digital Marketing Specialist | |
| Average salary | $53,928 | $60,359 |
| Salary range | Between $35,000 And $81,000 | Between $44,000 And $81,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Capital Group | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a marketing research specialist and a digital marketing specialist in terms of educational background:
| Marketing Research Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing research specialists' and digital marketing specialists' demographics:
| Marketing Research Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.0% Female, 62.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |