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Marketing research specialist vs digital marketing specialist

The differences between marketing research specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $53,928 average annual salary of a marketing research specialist.

The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Marketing research specialist vs digital marketing specialist overview

Marketing Research SpecialistDigital Marketing Specialist
Yearly salary$53,928$60,359
Hourly rate$25.93$29.02
Growth rate19%19%
Number of jobs122,25994,029
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Average age3737
Years of experience66

Marketing research specialist vs digital marketing specialist salary

Marketing research specialists and digital marketing specialists have different pay scales, as shown below.

Marketing Research SpecialistDigital Marketing Specialist
Average salary$53,928$60,359
Salary rangeBetween $35,000 And $81,000Between $44,000 And $81,000
Highest paying CitySeattle, WASan Francisco, CA
Highest paying stateWashingtonCalifornia
Best paying companyCapital GroupMeta
Best paying industryFinanceFinance

Differences between marketing research specialist and digital marketing specialist education

There are a few differences between a marketing research specialist and a digital marketing specialist in terms of educational background:

Marketing Research SpecialistDigital Marketing Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing research specialist vs digital marketing specialist demographics

Here are the differences between marketing research specialists' and digital marketing specialists' demographics:

Marketing Research SpecialistDigital Marketing Specialist
Average age3737
Gender ratioMale, 38.0% Female, 62.0%Male, 51.1% Female, 48.9%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing research specialist and digital marketing specialist duties and responsibilities

Marketing research specialist example responsibilities.

  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Analyze customer-specific results to demonstrate ROI and justify program continuation and growth.
  • Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
  • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Digital marketing specialist example responsibilities.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
  • Show more

Marketing research specialist vs digital marketing specialist skills

Common marketing research specialist skills
  • Research Projects, 19%
  • Access Database, 12%
  • Primary Market Research, 10%
  • Competitive Intelligence, 9%
  • Data Analysis, 5%
  • Press Releases, 5%
Common digital marketing specialist skills
  • Digital Marketing, 23%
  • Marketing Campaigns, 6%
  • Email Marketing, 5%
  • Google Analytics, 4%
  • B Testing, 4%
  • Lead Generation, 3%

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