Marketing research specialist vs marketing representative

The differences between marketing research specialists and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a marketing representative. Additionally, a marketing research specialist has an average salary of $53,928, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Marketing research specialist vs marketing representative overview

	Marketing Research Specialist	Marketing Representative
Yearly salary	$53,928	$47,376
Hourly rate	$25.93	$22.78
Growth rate	19%	19%
Number of jobs	122,259	217,886
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 68%
Average age	37	37
Years of experience	6	6

Marketing research specialist vs marketing representative salary

Marketing research specialists and marketing representatives have different pay scales, as shown below.

	Marketing Research Specialist	Marketing Representative
Average salary	$53,928	$47,376
Salary range	Between $35,000 And $81,000	Between $28,000 And $77,000
Highest paying City	Seattle, WA	New York, NY
Highest paying state	Washington	Washington
Best paying company	Capital Group	Amazon
Best paying industry	Finance	Finance

Differences between marketing research specialist and marketing representative education

There are a few differences between a marketing research specialist and a marketing representative in terms of educational background:

	Marketing Research Specialist	Marketing Representative
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 68%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing research specialist vs marketing representative demographics

Here are the differences between marketing research specialists' and marketing representatives' demographics:

	Marketing Research Specialist	Marketing Representative
Average age	37	37
Gender ratio	Male, 38.0% Female, 62.0%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing research specialist and marketing representative duties and responsibilities

Marketing research specialist example responsibilities.

Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
Analyze customer-specific results to demonstrate ROI and justify program continuation and growth.
Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing representative example responsibilities.

Manage the overall voice/presence on Facebook and provide content into social applications as needed.
Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
Review payroll entries for accuracy and resolve issues if need.
Perform layout of classify section in InDesign each month and assist editorial department with proofing.

Marketing research specialist vs marketing representative skills

Common marketing research specialist skills

Research Projects, 19%
Access Database, 12%
Primary Market Research, 10%
Competitive Intelligence, 9%
Data Analysis, 5%
Press Releases, 5%

Common marketing representative skills

Product Knowledge, 19%
Customer Service, 14%
Sales Presentations, 5%
Life Insurance, 4%
PowerPoint, 4%
Business Development, 4%

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Business and Financial Industry
Marketing Research Specialist
Marketing Research Specialist vs Marketing Representative

Updated January 8, 2025

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