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Marketing research specialist vs marketing & sales specialist

The differences between marketing research specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a marketing & sales specialist. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $53,928 average annual salary of a marketing research specialist.

The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.

Marketing research specialist vs marketing & sales specialist overview

Marketing Research SpecialistMarketing & Sales Specialist
Yearly salary$53,928$54,214
Hourly rate$25.93$26.06
Growth rate19%19%
Number of jobs122,259209,292
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3737
Years of experience66

Marketing research specialist vs marketing & sales specialist salary

Marketing research specialists and marketing & sales specialists have different pay scales, as shown below.

Marketing Research SpecialistMarketing & Sales Specialist
Average salary$53,928$54,214
Salary rangeBetween $35,000 And $81,000Between $37,000 And $78,000
Highest paying CitySeattle, WARenton, WA
Highest paying stateWashingtonWashington
Best paying companyCapital GroupMcKinsey & Company Inc
Best paying industryFinanceTelecommunication

Differences between marketing research specialist and marketing & sales specialist education

There are a few differences between a marketing research specialist and a marketing & sales specialist in terms of educational background:

Marketing Research SpecialistMarketing & Sales Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing research specialist vs marketing & sales specialist demographics

Here are the differences between marketing research specialists' and marketing & sales specialists' demographics:

Marketing Research SpecialistMarketing & Sales Specialist
Average age3737
Gender ratioMale, 38.0% Female, 62.0%Male, 43.7% Female, 56.3%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing research specialist and marketing & sales specialist duties and responsibilities

Marketing research specialist example responsibilities.

  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Analyze customer-specific results to demonstrate ROI and justify program continuation and growth.
  • Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
  • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing & sales specialist example responsibilities.

  • Perform weekly review and update of lead list against opportunities manage in Salesforce.com.
  • Monitor Facebook sites for prompt responses to postings.
  • Initiate SEO, SEM, plus make media and location choices.
  • Plan sales strategy by analyzing ROI for marketing, telemarketing, and lead generation.
  • Assist in all phases of PowerTrain divisions' sales effort such as budgeting, reporting, sales communication and CRM.
  • Provide data analysis in support of commercial operations CRM.
  • Show more

Marketing research specialist vs marketing & sales specialist skills

Common marketing research specialist skills
  • Research Projects, 19%
  • Access Database, 12%
  • Primary Market Research, 10%
  • Competitive Intelligence, 9%
  • Data Analysis, 5%
  • Press Releases, 5%
Common marketing & sales specialist skills
  • Customer Service, 16%
  • Digital Marketing, 9%
  • ROI, 7%
  • Product Line, 5%
  • Brand Awareness, 5%
  • PowerPoint, 4%

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