Marketing research specialist vs research analyst

The differences between marketing research specialists and research analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing research specialist and a research analyst. Additionally, a research analyst has an average salary of $70,232, which is higher than the $53,928 average annual salary of a marketing research specialist.

The top three skills for a marketing research specialist include research projects, access database and primary market research. The most important skills for a research analyst are data analysis, data collection, and research projects.

Marketing research specialist vs research analyst overview

	Marketing Research Specialist	Research Analyst
Yearly salary	$53,928	$70,232
Hourly rate	$25.93	$33.77
Growth rate	19%	19%
Number of jobs	122,259	81,374
Job satisfaction	-	4.5
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 70%
Average age	37	37
Years of experience	6	6

Marketing research specialist vs research analyst salary

Marketing research specialists and research analysts have different pay scales, as shown below.

	Marketing Research Specialist	Research Analyst
Average salary	$53,928	$70,232
Salary range	Between $35,000 And $81,000	Between $45,000 And $107,000
Highest paying City	Seattle, WA	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	Capital Group	The Citadel
Best paying industry	Finance	Finance

Differences between marketing research specialist and research analyst education

There are a few differences between a marketing research specialist and a research analyst in terms of educational background:

	Marketing Research Specialist	Research Analyst
Most common degree	Bachelor's Degree, 73%	Bachelor's Degree, 70%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing research specialist vs research analyst demographics

Here are the differences between marketing research specialists' and research analysts' demographics:

	Marketing Research Specialist	Research Analyst
Average age	37	37
Gender ratio	Male, 38.0% Female, 62.0%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.4% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.7% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing research specialist and research analyst duties and responsibilities

Marketing research specialist example responsibilities.

Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
Analyze customer-specific results to demonstrate ROI and justify program continuation and growth.
Collaborate with marketing team on customer-facing PowerPoint presentation detailing portal's key features.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Research analyst example responsibilities.

Develop VBA to automate the analysis of website data, which save staff labor time.
Manage medication studies, and ensury clinical trial centers conduct studies in accordance with GCP standards.
Manage project team meetings using SharePoint calendars.
Work with engineering teams to troubleshoot issues.
Design and code windows in PowerBuilder for EMPRV application.
Assist with ongoing implementation of POS and PC systems for upgrades and new locations.

Marketing research specialist vs research analyst skills

Common marketing research specialist skills

Research Projects, 19%
Access Database, 12%
Primary Market Research, 10%
Competitive Intelligence, 9%
Data Analysis, 5%
Press Releases, 5%

Common research analyst skills

Data Analysis, 6%
Data Collection, 6%
Research Projects, 5%
PowerPoint, 5%
Market Research, 4%
Python, 4%

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Marketing Research Specialist
Marketing Research Specialist vs Research Analyst

Updated January 8, 2025

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