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The differences between marketing services managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and an assistant marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Services Manager | Assistant Marketing Manager | |
| Yearly salary | $117,977 | $94,094 |
| Hourly rate | $56.72 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Marketing services managers and assistant marketing managers have different pay scales, as shown below.
| Marketing Services Manager | Assistant Marketing Manager | |
| Average salary | $117,977 | $94,094 |
| Salary range | Between $88,000 And $156,000 | Between $64,000 And $136,000 |
| Highest paying City | Beaverton, OR | Portsmouth, VA |
| Highest paying state | Nevada | Virginia |
| Best paying company | Starz | General Motors |
| Best paying industry | Professional | Finance |
There are a few differences between a marketing services manager and an assistant marketing manager in terms of educational background:
| Marketing Services Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and assistant marketing managers' demographics:
| Marketing Services Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |