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The differences between marketing services managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a digital marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $99,563 average annual salary of a digital marketing manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Marketing Services Manager | Digital Marketing Manager | |
| Yearly salary | $117,977 | $99,563 |
| Hourly rate | $56.72 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Marketing services managers and digital marketing managers have different pay scales, as shown below.
| Marketing Services Manager | Digital Marketing Manager | |
| Average salary | $117,977 | $99,563 |
| Salary range | Between $88,000 And $156,000 | Between $71,000 And $138,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | New Jersey |
| Best paying company | Starz | Conrad N. Hilton Foundation |
| Best paying industry | Professional | - |
There are a few differences between a marketing services manager and a digital marketing manager in terms of educational background:
| Marketing Services Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and digital marketing managers' demographics:
| Marketing Services Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |