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Marketing services manager vs events marketing manager

The differences between marketing services managers and events marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and an events marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $80,575 average annual salary of an events marketing manager.

The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for an events marketing manager are digital marketing, event planning, and project management.

Marketing services manager vs events marketing manager overview

Marketing Services ManagerEvents Marketing Manager
Yearly salary$117,977$80,575
Hourly rate$56.72$38.74
Growth rate10%10%
Number of jobs166,503113,348
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Average age3939
Years of experience1010

What does a marketing services manager do?

A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does an events marketing manager do?

An events marketing manager specializes in overseeing the events marketing operations in a company, aiming to improve brand awareness and reach sales targets. Their responsibilities revolve around developing concepts and strategies, liaising with suppliers and other external agencies, coordinating different departments, and utilizing resources. An events marketing manager may also perform clerical tasks such as producing progress reports, preparing presentations, responding to inquiries and concerns, monitoring the budget, and managing schedules. Furthermore, as a manager, it is essential to lead and encourage the team, all while adhering to each project's deadlines and goals.

Marketing services manager vs events marketing manager salary

Marketing services managers and events marketing managers have different pay scales, as shown below.

Marketing Services ManagerEvents Marketing Manager
Average salary$117,977$80,575
Salary rangeBetween $88,000 And $156,000Between $59,000 And $108,000
Highest paying CityBeaverton, ORSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyStarzMeta
Best paying industryProfessionalTechnology

Differences between marketing services manager and events marketing manager education

There are a few differences between a marketing services manager and an events marketing manager in terms of educational background:

Marketing Services ManagerEvents Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 83%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing services manager vs events marketing manager demographics

Here are the differences between marketing services managers' and events marketing managers' demographics:

Marketing Services ManagerEvents Marketing Manager
Average age3939
Gender ratioMale, 46.7% Female, 53.3%Male, 25.4% Female, 74.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing services manager and events marketing manager duties and responsibilities

Marketing services manager example responsibilities.

  • Lead CRM and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results align with organizational objectives.
  • Design and implement digital libraries build in CMS.
  • Educate clients on social media best practices and off-page SEO tactics to boost organic search rankings.
  • Work with key marketing partners to develop improve website with heighten SEO activities as well as instituted SEM initiatives.
  • Target clients for CMS proprietary software sales in publishing industry (calls, conferences in various cities, etc.
  • Research, write and create sales literature, sales ideas and other promotional materials with PowerPoint and desktop publishing software.
  • Show more

Events marketing manager example responsibilities.

  • Generate and manage new corporate business for this NYC club/venue.
  • Create a Facebook page to promote the event; raise awareness and lead to a sell out event.
  • Research and negotiate contracts with vendors across the county and manage the formal RFP process from beginning to end.
  • Manage internal communication for Intranet site.
  • Manage and implement CRM, all-client communication strategies and practice-specific communication strategies.
  • Manage CRM program including development and enforcement of internal protocols and database management.
  • Show more

Marketing services manager vs events marketing manager skills

Common marketing services manager skills
  • Digital Marketing, 25%
  • Client Facing, 10%
  • Integrated Marketing, 7%
  • Email Marketing, 7%
  • Project Management, 5%
  • Marketing Campaigns, 4%
Common events marketing manager skills
  • Digital Marketing, 7%
  • Event Planning, 6%
  • Project Management, 6%
  • ROI, 6%
  • Event Management, 5%
  • Trade Shows, 5%

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