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The differences between marketing services managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $117,977 average annual salary of a marketing services manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Services Manager | Head Of Marketing | |
| Yearly salary | $117,977 | $137,829 |
| Hourly rate | $56.72 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Marketing services managers and heads of marketing have different pay scales, as shown below.
| Marketing Services Manager | Head Of Marketing | |
| Average salary | $117,977 | $137,829 |
| Salary range | Between $88,000 And $156,000 | Between $93,000 And $203,000 |
| Highest paying City | Beaverton, OR | Seattle, WA |
| Highest paying state | Nevada | Washington |
| Best paying company | Starz | Meta |
| Best paying industry | Professional | Media |
There are a few differences between a marketing services manager and a head of marketing in terms of educational background:
| Marketing Services Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and heads of marketing' demographics:
| Marketing Services Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |