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Marketing services manager vs manager, field marketing

The differences between marketing services managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a manager, field marketing. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $93,296 average annual salary of a manager, field marketing.

The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Marketing services manager vs manager, field marketing overview

Marketing Services ManagerManager, Field Marketing
Yearly salary$117,977$93,296
Hourly rate$56.72$44.85
Growth rate10%10%
Number of jobs166,503174,371
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a marketing services manager do?

A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Marketing services manager vs manager, field marketing salary

Marketing services managers and managers, field marketing have different pay scales, as shown below.

Marketing Services ManagerManager, Field Marketing
Average salary$117,977$93,296
Salary rangeBetween $88,000 And $156,000Between $68,000 And $127,000
Highest paying CityBeaverton, ORCarson City, NV
Highest paying stateNevadaNevada
Best paying companyStarzGoogle
Best paying industryProfessionalTechnology

Differences between marketing services manager and manager, field marketing education

There are a few differences between a marketing services manager and a manager, field marketing in terms of educational background:

Marketing Services ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing services manager vs manager, field marketing demographics

Here are the differences between marketing services managers' and managers, field marketing' demographics:

Marketing Services ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 46.7% Female, 53.3%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing services manager and manager, field marketing duties and responsibilities

Marketing services manager example responsibilities.

  • Lead CRM and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results align with organizational objectives.
  • Design and implement digital libraries build in CMS.
  • Educate clients on social media best practices and off-page SEO tactics to boost organic search rankings.
  • Work with key marketing partners to develop improve website with heighten SEO activities as well as instituted SEM initiatives.
  • Target clients for CMS proprietary software sales in publishing industry (calls, conferences in various cities, etc.
  • Research, write and create sales literature, sales ideas and other promotional materials with PowerPoint and desktop publishing software.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Marketing services manager vs manager, field marketing skills

Common marketing services manager skills
  • Digital Marketing, 25%
  • Client Facing, 10%
  • Integrated Marketing, 7%
  • Email Marketing, 7%
  • Project Management, 5%
  • Marketing Campaigns, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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