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The differences between marketing services managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a marketing lead. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Marketing Services Manager | Marketing Lead | |
| Yearly salary | $117,977 | $104,664 |
| Hourly rate | $56.72 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Marketing services managers and marketing leads have different pay scales, as shown below.
| Marketing Services Manager | Marketing Lead | |
| Average salary | $117,977 | $104,664 |
| Salary range | Between $88,000 And $156,000 | Between $74,000 And $146,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Starz | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing services manager and a marketing lead in terms of educational background:
| Marketing Services Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and marketing leads' demographics:
| Marketing Services Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |