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The differences between marketing services managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Services Manager | Marketing Manager | |
| Yearly salary | $117,977 | $104,550 |
| Hourly rate | $56.72 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing services managers and marketing managers have different pay scales, as shown below.
| Marketing Services Manager | Marketing Manager | |
| Average salary | $117,977 | $104,550 |
| Salary range | Between $88,000 And $156,000 | Between $71,000 And $153,000 |
| Highest paying City | Beaverton, OR | Menlo Park, CA |
| Highest paying state | Nevada | California |
| Best paying company | Starz | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing services manager and a marketing manager in terms of educational background:
| Marketing Services Manager | Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and marketing managers' demographics:
| Marketing Services Manager | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |