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The differences between marketing services managers and online marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and an online marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for an online marketing manager are web traffic, digital marketing, and marketing campaigns.
| Marketing Services Manager | Online Marketing Manager | |
| Yearly salary | $117,977 | $96,212 |
| Hourly rate | $56.72 | $46.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 111,303 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Marketing services managers and online marketing managers have different pay scales, as shown below.
| Marketing Services Manager | Online Marketing Manager | |
| Average salary | $117,977 | $96,212 |
| Salary range | Between $88,000 And $156,000 | Between $69,000 And $133,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | Washington |
| Best paying company | Starz | Meta |
| Best paying industry | Professional | Utilities |
There are a few differences between a marketing services manager and an online marketing manager in terms of educational background:
| Marketing Services Manager | Online Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and online marketing managers' demographics:
| Marketing Services Manager | Online Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |