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Marketing services manager vs regional marketing manager

The differences between marketing services managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a regional marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $85,217 average annual salary of a regional marketing manager.

The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.

Marketing services manager vs regional marketing manager overview

Marketing Services ManagerRegional Marketing Manager
Yearly salary$117,977$85,217
Hourly rate$56.72$40.97
Growth rate10%10%
Number of jobs166,503115,987
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Average age3939
Years of experience1010

What does a marketing services manager do?

A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a regional marketing manager do?

A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.

Marketing services manager vs regional marketing manager salary

Marketing services managers and regional marketing managers have different pay scales, as shown below.

Marketing Services ManagerRegional Marketing Manager
Average salary$117,977$85,217
Salary rangeBetween $88,000 And $156,000Between $62,000 And $116,000
Highest paying CityBeaverton, ORSan Francisco, CA
Highest paying stateNevadaCalifornia
Best paying companyStarzAbbVie
Best paying industryProfessionalConstruction

Differences between marketing services manager and regional marketing manager education

There are a few differences between a marketing services manager and a regional marketing manager in terms of educational background:

Marketing Services ManagerRegional Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing services manager vs regional marketing manager demographics

Here are the differences between marketing services managers' and regional marketing managers' demographics:

Marketing Services ManagerRegional Marketing Manager
Average age3939
Gender ratioMale, 46.7% Female, 53.3%Male, 54.5% Female, 45.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing services manager and regional marketing manager duties and responsibilities

Marketing services manager example responsibilities.

  • Lead CRM and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results align with organizational objectives.
  • Design and implement digital libraries build in CMS.
  • Educate clients on social media best practices and off-page SEO tactics to boost organic search rankings.
  • Work with key marketing partners to develop improve website with heighten SEO activities as well as instituted SEM initiatives.
  • Target clients for CMS proprietary software sales in publishing industry (calls, conferences in various cities, etc.
  • Research, write and create sales literature, sales ideas and other promotional materials with PowerPoint and desktop publishing software.
  • Show more

Regional marketing manager example responsibilities.

  • Coordinate and manage local grass roots marketing efforts to ensure delivery of the brand promise.
  • Direct and manage marketing/advertising in Midwest and Mid-Atlantic regions for a national company.
  • Manage activities calendar and campaign results reporting findings to upper executives and salesforce.
  • Manage online and social media efforts for regional locations including Facebook, website announcements and updates.
  • Develop promotions which heighten brand awareness and maximize ROI.
  • Exceed company sales goals that help propel Samsung into being the leading mobile handset manufacturer in the region.
  • Show more

Marketing services manager vs regional marketing manager skills

Common marketing services manager skills
  • Digital Marketing, 25%
  • Client Facing, 10%
  • Integrated Marketing, 7%
  • Email Marketing, 7%
  • Project Management, 5%
  • Marketing Campaigns, 4%
Common regional marketing manager skills
  • Digital Marketing, 15%
  • Integrated Marketing, 6%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • ROI, 5%
  • Lead Generation, 4%

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