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The differences between marketing services managers and regional marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a regional marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $85,217 average annual salary of a regional marketing manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a regional marketing manager are digital marketing, integrated marketing, and marketing campaigns.
| Marketing Services Manager | Regional Marketing Manager | |
| Yearly salary | $117,977 | $85,217 |
| Hourly rate | $56.72 | $40.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 115,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A Regional Marketing Manager plans and implements strategic marketing plans for an organization at a regional level. They analyze data, create recommendations, and write reports.
Marketing services managers and regional marketing managers have different pay scales, as shown below.
| Marketing Services Manager | Regional Marketing Manager | |
| Average salary | $117,977 | $85,217 |
| Salary range | Between $88,000 And $156,000 | Between $62,000 And $116,000 |
| Highest paying City | Beaverton, OR | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Starz | AbbVie |
| Best paying industry | Professional | Construction |
There are a few differences between a marketing services manager and a regional marketing manager in terms of educational background:
| Marketing Services Manager | Regional Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and regional marketing managers' demographics:
| Marketing Services Manager | Regional Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 54.5% Female, 45.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |