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The differences between marketing services managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a sales and marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Marketing Services Manager | Sales And Marketing Manager | |
| Yearly salary | $117,977 | $81,953 |
| Hourly rate | $56.72 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 166,503 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Marketing services managers and sales and marketing managers have different pay scales, as shown below.
| Marketing Services Manager | Sales And Marketing Manager | |
| Average salary | $117,977 | $81,953 |
| Salary range | Between $88,000 And $156,000 | Between $43,000 And $154,000 |
| Highest paying City | Beaverton, OR | Yonkers, NY |
| Highest paying state | Nevada | New York |
| Best paying company | Starz | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing services manager and a sales and marketing manager in terms of educational background:
| Marketing Services Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing services managers' and sales and marketing managers' demographics:
| Marketing Services Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 46.7% Female, 53.3% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |