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Marketing services manager vs sales and marketing manager

The differences between marketing services managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing services manager and a sales and marketing manager. Additionally, a marketing services manager has an average salary of $117,977, which is higher than the $81,953 average annual salary of a sales and marketing manager.

The top three skills for a marketing services manager include digital marketing, client facing and integrated marketing. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.

Marketing services manager vs sales and marketing manager overview

Marketing Services ManagerSales And Marketing Manager
Yearly salary$117,977$81,953
Hourly rate$56.72$39.40
Growth rate10%10%
Number of jobs166,503151,042
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does a marketing services manager do?

A marketing services manager is in charge of overseeing a company's marketing procedures, ensuring efficiency and smooth workflow. Their responsibilities often include developing promotional strategies, assessing the performance of staff, coordinating different teams, managing the budgets, researching new marketing and client opportunities, analyzing data, and developing solutions to optimize marketing services and operations. Furthermore, as a marketing services manager, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

What does a sales and marketing manager do?

Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.

Marketing services manager vs sales and marketing manager salary

Marketing services managers and sales and marketing managers have different pay scales, as shown below.

Marketing Services ManagerSales And Marketing Manager
Average salary$117,977$81,953
Salary rangeBetween $88,000 And $156,000Between $43,000 And $154,000
Highest paying CityBeaverton, ORYonkers, NY
Highest paying stateNevadaNew York
Best paying companyStarzMeta
Best paying industryProfessionalTechnology

Differences between marketing services manager and sales and marketing manager education

There are a few differences between a marketing services manager and a sales and marketing manager in terms of educational background:

Marketing Services ManagerSales And Marketing Manager
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing services manager vs sales and marketing manager demographics

Here are the differences between marketing services managers' and sales and marketing managers' demographics:

Marketing Services ManagerSales And Marketing Manager
Average age3939
Gender ratioMale, 46.7% Female, 53.3%Male, 59.8% Female, 40.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing services manager and sales and marketing manager duties and responsibilities

Marketing services manager example responsibilities.

  • Lead CRM and system-wide initiatives, developing and deploying strategic marketing plans to deliver measurable results align with organizational objectives.
  • Design and implement digital libraries build in CMS.
  • Educate clients on social media best practices and off-page SEO tactics to boost organic search rankings.
  • Work with key marketing partners to develop improve website with heighten SEO activities as well as instituted SEM initiatives.
  • Target clients for CMS proprietary software sales in publishing industry (calls, conferences in various cities, etc.
  • Research, write and create sales literature, sales ideas and other promotional materials with PowerPoint and desktop publishing software.
  • Show more

Sales and marketing manager example responsibilities.

  • Qualify leads with Linkedin, Slideshare and Google+, prospect new and define opportunities with existing.
  • Develop and execute strategies that help achieve budget and revenue goals, consistent RevPAR growth, and transient business.
  • Manage proposals, contracts and client relations resulting in increase room nights, ADR, revenues and loyalty to the brand.
  • Review draft and submit RFP responses and manage follow-up communications.
  • Design marketing and advertising collateral, manage company website, SEO and social media
  • Maximize ROI by establishing, executing and managing online advertising and promotional campaigns.
  • Show more

Marketing services manager vs sales and marketing manager skills

Common marketing services manager skills
  • Digital Marketing, 25%
  • Client Facing, 10%
  • Integrated Marketing, 7%
  • Email Marketing, 7%
  • Project Management, 5%
  • Marketing Campaigns, 4%
Common sales and marketing manager skills
  • Customer Service, 13%
  • Digital Marketing, 10%
  • Customer Satisfaction, 8%
  • Product Development, 7%
  • B2C, 7%
  • Sales Process, 6%

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