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The differences between marketing supervisors and marketing data analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing supervisor, becoming a marketing data analyst takes usually requires 4-6 years. Additionally, a marketing data analyst has an average salary of $73,938, which is higher than the $64,304 average annual salary of a marketing supervisor.
The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for a marketing data analyst are digital marketing, power bi, and data analysis.
| Marketing Supervisor | Marketing Data Analyst | |
| Yearly salary | $64,304 | $73,938 |
| Hourly rate | $30.92 | $35.55 |
| Growth rate | 10% | 19% |
| Number of jobs | 74,956 | 160,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 69% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.
A marketing data analyst is primarily in charge of performing research and analysis on the performances of various campaigns, determining and interpreting the numbers behind them. They are also responsible for monitoring campaign metrics, producing reports, simplifying data by building graphs and illustrations, identifying trends and opportunities, devising sales strategies, and recommending improvements on various campaigns. Furthermore, a marketing data analyst must have an in-depth understanding of the marketing conditions, consumers, and the company's vision, mission, and goals.
Marketing supervisors and marketing data analysts have different pay scales, as shown below.
| Marketing Supervisor | Marketing Data Analyst | |
| Average salary | $64,304 | $73,938 |
| Salary range | Between $45,000 And $90,000 | Between $52,000 And $103,000 |
| Highest paying City | Dix Hills, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Halliburton | Meta |
| Best paying industry | Retail | Technology |
There are a few differences between a marketing supervisor and a marketing data analyst in terms of educational background:
| Marketing Supervisor | Marketing Data Analyst | |
| Most common degree | Bachelor's Degree, 71% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing supervisors' and marketing data analysts' demographics:
| Marketing Supervisor | Marketing Data Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 43.5% Female, 56.5% | Male, 57.2% Female, 42.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |