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Marketing supervisor vs marketing manager

The differences between marketing supervisors and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing supervisor and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a marketing supervisor include customer satisfaction, direct reports and customer service. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Marketing supervisor vs marketing manager overview

Marketing SupervisorMarketing Manager
Yearly salary$64,304$104,550
Hourly rate$30.92$50.26
Growth rate10%10%
Number of jobs74,95689,627
Job satisfaction-3
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Marketing supervisor vs marketing manager salary

Marketing supervisors and marketing managers have different pay scales, as shown below.

Marketing SupervisorMarketing Manager
Average salary$64,304$104,550
Salary rangeBetween $45,000 And $90,000Between $71,000 And $153,000
Highest paying CityDix Hills, NYMenlo Park, CA
Highest paying stateNew YorkCalifornia
Best paying companyHalliburtonMeta
Best paying industryRetailTechnology

Differences between marketing supervisor and marketing manager education

There are a few differences between a marketing supervisor and a marketing manager in terms of educational background:

Marketing SupervisorMarketing Manager
Most common degreeBachelor's Degree, 71%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing supervisor vs marketing manager demographics

Here are the differences between marketing supervisors' and marketing managers' demographics:

Marketing SupervisorMarketing Manager
Average age3939
Gender ratioMale, 43.5% Female, 56.5%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing supervisor and marketing manager duties and responsibilities

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
  • Show more

Marketing supervisor vs marketing manager skills

Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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