Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between marketing writers and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing Writer | Digital Marketing Specialist | |
| Yearly salary | $60,693 | $60,359 |
| Hourly rate | $29.18 | $29.02 |
| Growth rate | 4% | 19% |
| Number of jobs | 86,109 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing writers and digital marketing specialists have different pay scales, as shown below.
| Marketing Writer | Digital Marketing Specialist | |
| Average salary | $60,693 | $60,359 |
| Salary range | Between $36,000 And $101,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Pacific Investment Management Company LLC | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a marketing writer and a digital marketing specialist in terms of educational background:
| Marketing Writer | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | English | Business |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and digital marketing specialists' demographics:
| Marketing Writer | Digital Marketing Specialist | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |