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The differences between marketing writers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a graphic designer, marketing takes usually requires 6-12 months. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $48,763 average annual salary of a graphic designer, marketing.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.
| Marketing Writer | Graphic Designer, Marketing | |
| Yearly salary | $60,693 | $48,763 |
| Hourly rate | $29.18 | $23.44 |
| Growth rate | 4% | 3% |
| Number of jobs | 86,109 | 115,113 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 71% |
| Average age | 42 | 38 |
| Years of experience | 2 | 12 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.
Marketing writers and graphic designers, marketing have different pay scales, as shown below.
| Marketing Writer | Graphic Designer, Marketing | |
| Average salary | $60,693 | $48,763 |
| Salary range | Between $36,000 And $101,000 | Between $34,000 And $69,000 |
| Highest paying City | San Francisco, CA | Santa Rosa, CA |
| Highest paying state | California | Washington |
| Best paying company | Pacific Investment Management Company LLC | Apple |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing writer and a graphic designer, marketing in terms of educational background:
| Marketing Writer | Graphic Designer, Marketing | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 71% |
| Most common major | English | Graphic Design |
| Most common college | Massachusetts Institute of Technology | University of Pennsylvania |
Here are the differences between marketing writers' and graphic designers, marketing' demographics:
| Marketing Writer | Graphic Designer, Marketing | |
| Average age | 42 | 38 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 39.9% Female, 60.1% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 13% |