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The differences between marketing writers and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing communications coordinator takes usually requires 4-6 years. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Marketing Writer | Marketing Communications Coordinator | |
| Yearly salary | $60,693 | $49,151 |
| Hourly rate | $29.18 | $23.63 |
| Growth rate | 4% | 19% |
| Number of jobs | 86,109 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Average age | 42 | 37 |
| Years of experience | 2 | 6 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Marketing writers and marketing communications coordinators have different pay scales, as shown below.
| Marketing Writer | Marketing Communications Coordinator | |
| Average salary | $60,693 | $49,151 |
| Salary range | Between $36,000 And $101,000 | Between $36,000 And $67,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Pacific Investment Management Company LLC | Avid |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing writer and a marketing communications coordinator in terms of educational background:
| Marketing Writer | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 83% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing communications coordinators' demographics:
| Marketing Writer | Marketing Communications Coordinator | |
| Average age | 42 | 37 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 16% | 10% |