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The differences between marketing writers and marketing copywriters can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing copywriter takes usually requires 8-10 years. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $59,653 average annual salary of a marketing copywriter.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing copywriter are digital marketing, copywriting, and web content.
| Marketing Writer | Marketing Copywriter | |
| Yearly salary | $60,693 | $59,653 |
| Hourly rate | $29.18 | $28.68 |
| Growth rate | 4% | 10% |
| Number of jobs | 86,109 | 75,641 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 84% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A marketing copywriter is responsible for writing creative and engaging content to attract customers to purchase the goods and services offered by the company. Marketing copywriters analyze the current industry trends to identify techniques that would boost the audience's brand awareness in the digital platforms. They also coordinate with the clients on their specifications and business requirements, including the target audience, budget limitations, and timetables. A marketing copywriter must be highly communicative and organizational, especially on responding to the audience's inquiries and concerns and reporting progress updates to the management.
Marketing writers and marketing copywriters have different pay scales, as shown below.
| Marketing Writer | Marketing Copywriter | |
| Average salary | $60,693 | $59,653 |
| Salary range | Between $36,000 And $101,000 | Between $39,000 And $89,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | California | - |
| Best paying company | Pacific Investment Management Company LLC | - |
| Best paying industry | Technology | - |
There are a few differences between a marketing writer and a marketing copywriter in terms of educational background:
| Marketing Writer | Marketing Copywriter | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 84% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing copywriters' demographics:
| Marketing Writer | Marketing Copywriter | |
| Average age | 42 | 39 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 39.9% Female, 60.1% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |