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The differences between marketing writers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing director takes usually requires 8-10 years. Additionally, a marketing director has an average salary of $114,906, which is higher than the $60,693 average annual salary of a marketing writer.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.
| Marketing Writer | Marketing Director | |
| Yearly salary | $60,693 | $114,906 |
| Hourly rate | $29.18 | $55.24 |
| Growth rate | 4% | 10% |
| Number of jobs | 86,109 | 93,503 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.
Marketing writers and marketing directors have different pay scales, as shown below.
| Marketing Writer | Marketing Director | |
| Average salary | $60,693 | $114,906 |
| Salary range | Between $36,000 And $101,000 | Between $68,000 And $193,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Pacific Investment Management Company LLC | Brookfield Properties |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a marketing writer and a marketing director in terms of educational background:
| Marketing Writer | Marketing Director | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | English | Business |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing directors' demographics:
| Marketing Writer | Marketing Director | |
| Average age | 42 | 39 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 46.7% Female, 53.3% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |