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The differences between marketing writers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $60,693 average annual salary of a marketing writer.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Marketing Writer | Marketing Manager | |
| Yearly salary | $60,693 | $104,550 |
| Hourly rate | $29.18 | $50.26 |
| Growth rate | 4% | 10% |
| Number of jobs | 86,109 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 2 | 10 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Marketing writers and marketing managers have different pay scales, as shown below.
| Marketing Writer | Marketing Manager | |
| Average salary | $60,693 | $104,550 |
| Salary range | Between $36,000 And $101,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | California | California |
| Best paying company | Pacific Investment Management Company LLC | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing writer and a marketing manager in terms of educational background:
| Marketing Writer | Marketing Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 75% |
| Most common major | English | Business |
| Most common college | Massachusetts Institute of Technology | University of Georgia |
Here are the differences between marketing writers' and marketing managers' demographics:
| Marketing Writer | Marketing Manager | |
| Average age | 42 | 39 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 16% | 10% |