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The differences between marketing writers and senior writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a marketing writer and a senior writer. Additionally, a senior writer has an average salary of $80,145, which is higher than the $60,693 average annual salary of a marketing writer.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a senior writer are project management, web content, and wordpress.
| Marketing Writer | Senior Writer | |
| Yearly salary | $60,693 | $80,145 |
| Hourly rate | $29.18 | $38.53 |
| Growth rate | 4% | 4% |
| Number of jobs | 86,109 | 15,995 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A senior writer is responsible for assisting junior writers in creating compositions and digital content according to business functions and client needs. A senior writer should have excellent communication skills, both written and oral, as well as extensive knowledge of composition structures and developing engaging pieces to attract the target audience and potential clients, driving resources for revenue and profits. They also coordinate with clients on any adjustments and instructions to support their goals and objectives.
Marketing writers and senior writers have different pay scales, as shown below.
| Marketing Writer | Senior Writer | |
| Average salary | $60,693 | $80,145 |
| Salary range | Between $36,000 And $101,000 | Between $54,000 And $117,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Pacific Investment Management Company LLC | Apple |
| Best paying industry | Technology | Professional |
There are a few differences between a marketing writer and a senior writer in terms of educational background:
| Marketing Writer | Senior Writer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between marketing writers' and senior writers' demographics:
| Marketing Writer | Senior Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 55.8% Female, 44.2% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.7% Asian, 4.9% White, 75.5% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |