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The differences between marketing writers and staff writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a marketing writer and a staff writer. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $44,844 average annual salary of a staff writer.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a staff writer are feature stories, news stories, and event coverage.
| Marketing Writer | Staff Writer | |
| Yearly salary | $60,693 | $44,844 |
| Hourly rate | $29.18 | $21.56 |
| Growth rate | 4% | 6% |
| Number of jobs | 86,109 | 80,547 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Average age | 42 | 46 |
| Years of experience | 2 | 2 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A staff writer is an individual who works in the television (TV) or entertainment industry to provide standard content such as news reports, reviews, and features. Since writing content is important, staff writers must be able to collaborate and brainstorm ideas with other staff members in the production process. They must attend conferences, events, or seminars to meet other people in the industry. Staff writers must also possess knowledge in scriptwriting and an in-depth understanding of the entertainment industry.
Marketing writers and staff writers have different pay scales, as shown below.
| Marketing Writer | Staff Writer | |
| Average salary | $60,693 | $44,844 |
| Salary range | Between $36,000 And $101,000 | Between $29,000 And $68,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | New Jersey |
| Best paying company | Pacific Investment Management Company LLC | The New York Times Company |
| Best paying industry | Technology | Non Profits |
There are a few differences between a marketing writer and a staff writer in terms of educational background:
| Marketing Writer | Staff Writer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Most common major | English | Journalism |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between marketing writers' and staff writers' demographics:
| Marketing Writer | Staff Writer | |
| Average age | 42 | 46 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.7% Unknown, 5.0% Hispanic or Latino, 7.9% Asian, 8.8% White, 71.3% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 11% |