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The differences between marketing writers and writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a marketing writer, becoming a writer takes usually requires 2-4 years. Additionally, a writer has an average salary of $66,143, which is higher than the $60,693 average annual salary of a marketing writer.
The top three skills for a marketing writer include digital marketing, content marketing and wordpress. The most important skills for a writer are work ethic, customer service, and web content.
| Marketing Writer | Writer | |
| Yearly salary | $60,693 | $66,143 |
| Hourly rate | $29.18 | $31.80 |
| Growth rate | 4% | 4% |
| Number of jobs | 86,109 | 13,931 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 74% |
| Average age | 42 | 42 |
| Years of experience | 2 | 4 |
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
A writer can have different responsibilities depending on which industry or line of work they are involved. There are writers assigned in a corporate setting, some in journalism, while there are also writers in the entertainment Industry. Although they focus on varying types of writing, they all function to inform. Among the typical duties of writers involve producing content within allotted time or deadline, gather information and verify to ensure accuracy, proofread, and undergo review and revisions.
Marketing writers and writers have different pay scales, as shown below.
| Marketing Writer | Writer | |
| Average salary | $60,693 | $66,143 |
| Salary range | Between $36,000 And $101,000 | Between $40,000 And $107,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | Massachusetts |
| Best paying company | Pacific Investment Management Company LLC | Apple |
| Best paying industry | Technology | - |
There are a few differences between a marketing writer and a writer in terms of educational background:
| Marketing Writer | Writer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 74% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between marketing writers' and writers' demographics:
| Marketing Writer | Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 41.3% Female, 58.7% | Male, 46.2% Female, 53.8% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |