Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between media consultants and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a media consultant, becoming a sales and marketing consultant takes usually requires 8-10 years. Additionally, a sales and marketing consultant has an average salary of $55,455, which is higher than the $53,443 average annual salary of a media consultant.
The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Media Consultant | Sales And Marketing Consultant | |
| Yearly salary | $53,443 | $55,455 |
| Hourly rate | $25.69 | $26.66 |
| Growth rate | 8% | 10% |
| Number of jobs | 28,768 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Average age | 42 | 39 |
| Years of experience | 4 | 10 |
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Media consultants and sales and marketing consultants have different pay scales, as shown below.
| Media Consultant | Sales And Marketing Consultant | |
| Average salary | $53,443 | $55,455 |
| Salary range | Between $32,000 And $89,000 | Between $33,000 And $91,000 |
| Highest paying City | Washington, DC | - |
| Highest paying state | Washington | - |
| Best paying company | iHeartMedia | - |
| Best paying industry | - | - |
There are a few differences between a media consultant and a sales and marketing consultant in terms of educational background:
| Media Consultant | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between media consultants' and sales and marketing consultants' demographics:
| Media Consultant | Sales And Marketing Consultant | |
| Average age | 42 | 39 |
| Gender ratio | Male, 50.3% Female, 49.7% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 12% | 10% |