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The differences between media consultants and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a media consultant and a social media specialist. Additionally, a media consultant has an average salary of $53,443, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a media consultant include website development, facebook and twitter. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Media Consultant | Social Media Specialist | |
| Yearly salary | $53,443 | $51,584 |
| Hourly rate | $25.69 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 28,768 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A media consultant is responsible for coordinating with different people and groups to boost brand awareness and promote the brand image to the public through media communication. Media consultants work closely with the marketing or public relations team to conduct press releases, develop media campaigns, and advise executives with their speech during interviews and other related public appearances. They may also handle social media platforms, analyzing the current trends to meet the public's demands and interests.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Media consultants and social media specialists have different pay scales, as shown below.
| Media Consultant | Social Media Specialist | |
| Average salary | $53,443 | $51,584 |
| Salary range | Between $32,000 And $89,000 | Between $38,000 And $68,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Washington | Hawaii |
| Best paying company | iHeartMedia | McKinsey & Company Inc |
| Best paying industry | - | Professional |
There are a few differences between a media consultant and a social media specialist in terms of educational background:
| Media Consultant | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Northwestern University | Northwestern University |
Here are the differences between media consultants' and social media specialists' demographics:
| Media Consultant | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 50.3% Female, 49.7% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |