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Media manager vs assistant marketing manager

The differences between media managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media manager and an assistant marketing manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $94,094 average annual salary of an assistant marketing manager.

The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.

Media manager vs assistant marketing manager overview

Media ManagerAssistant Marketing Manager
Yearly salary$96,475$94,094
Hourly rate$46.38$45.24
Growth rate10%10%
Number of jobs110,88882,527
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

What does an assistant marketing manager do?

An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.

Media manager vs assistant marketing manager salary

Media managers and assistant marketing managers have different pay scales, as shown below.

Media ManagerAssistant Marketing Manager
Average salary$96,475$94,094
Salary rangeBetween $66,000 And $140,000Between $64,000 And $136,000
Highest paying CitySan Francisco, CAPortsmouth, VA
Highest paying statePennsylvaniaVirginia
Best paying companyMetaGeneral Motors
Best paying industryAutomotiveFinance

Differences between media manager and assistant marketing manager education

There are a few differences between a media manager and an assistant marketing manager in terms of educational background:

Media ManagerAssistant Marketing Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 75%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media manager vs assistant marketing manager demographics

Here are the differences between media managers' and assistant marketing managers' demographics:

Media ManagerAssistant Marketing Manager
Average age3939
Gender ratioMale, 51.7% Female, 48.3%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media manager and assistant marketing manager duties and responsibilities

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Assistant marketing manager example responsibilities.

  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Provide product support for customers on internet forums, Facebook and other web sites.
  • Promote and distribute content on YouTube, LinkedIn, Facebook, and other social media platforms.
  • Design and prepare presentations for sales using PowerPoint.
  • Report ROI and post-promotion analysis for all consumer promotions by utilizing syndicate data and financial analysis.
  • Perform ROI analysis to measure and evaluate effectiveness of various programs implement in national and regional accounts.
  • Show more

Media manager vs assistant marketing manager skills

Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%
Common assistant marketing manager skills
  • Digital Marketing, 9%
  • Marketing Campaigns, 6%
  • Project Management, 6%
  • Strong Project Management, 5%
  • Product Development, 5%
  • SEO, 4%

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