Post job

Media manager vs business development manager

The differences between media managers and business development managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media manager and a business development manager. Additionally, a business development manager has an average salary of $100,769, which is higher than the $96,475 average annual salary of a media manager.

The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for a business development manager are customer service, CRM, and healthcare.

Media manager vs business development manager overview

Media ManagerBusiness Development Manager
Yearly salary$96,475$100,769
Hourly rate$46.38$48.45
Growth rate10%10%
Number of jobs110,888215,309
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 74%
Average age3939
Years of experience1010

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

What does a business development manager do?

A business development manager's duties include identifying business opportunities, developing effective models and strategies to improve business performance, searching for potential clients to generate income and attract partnerships. A business development manager must have extensive knowledge of the market trends and adjust strategies as needed to meet the needs of the client. Excellent communication, decision-making, critical thinking, and leadership skills are just some of the key factors that business development managers should possess to communicate and negotiate with the clients.

Media manager vs business development manager salary

Media managers and business development managers have different pay scales, as shown below.

Media ManagerBusiness Development Manager
Average salary$96,475$100,769
Salary rangeBetween $66,000 And $140,000Between $67,000 And $151,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying statePennsylvaniaCalifornia
Best paying companyMetaShearman & Sterling
Best paying industryAutomotiveFinance

Differences between media manager and business development manager education

There are a few differences between a media manager and a business development manager in terms of educational background:

Media ManagerBusiness Development Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 74%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media manager vs business development manager demographics

Here are the differences between media managers' and business development managers' demographics:

Media ManagerBusiness Development Manager
Average age3939
Gender ratioMale, 51.7% Female, 48.3%Male, 68.6% Female, 31.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media manager and business development manager duties and responsibilities

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Business development manager example responsibilities.

  • Manage Seo of websites and campaigns.
  • Manage the provisioning and implementation of the cloud solutions for different customers.
  • Lead worldwide development for high traffic facilities; markets include Americas, Europe, Asia-Pacific.
  • Manage the global support team and are responsible for cost reduction for the UK ready meals facility.
  • Assist in leading a team of BDM's to achieve revenue, attrition, and value add service goals.
  • Leverage in-depth knowledge of complex manage security solutions as well as extensive technical knowledge of security hardware and software.
  • Show more

Media manager vs business development manager skills

Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%
Common business development manager skills
  • Customer Service, 8%
  • CRM, 7%
  • Healthcare, 5%
  • Business Relationships, 4%
  • Customer Relationships, 3%
  • Project Management, 3%

Browse executive management jobs