Post job

Media manager vs marketing manager/project manager

The differences between media managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media manager and a marketing manager/project manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $78,368 average annual salary of a marketing manager/project manager.

The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.

Media manager vs marketing manager/project manager overview

Media ManagerMarketing Manager/Project Manager
Yearly salary$96,475$78,368
Hourly rate$46.38$37.68
Growth rate10%10%
Number of jobs110,888187,949
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Average age3939
Years of experience1010

What does a media manager do?

Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.

What does a marketing manager/project manager do?

A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.

Media manager vs marketing manager/project manager salary

Media managers and marketing manager/project managers have different pay scales, as shown below.

Media ManagerMarketing Manager/Project Manager
Average salary$96,475$78,368
Salary rangeBetween $66,000 And $140,000Between $56,000 And $109,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying statePennsylvaniaNevada
Best paying companyMetaMeta
Best paying industryAutomotiveTechnology

Differences between media manager and marketing manager/project manager education

There are a few differences between a media manager and a marketing manager/project manager in terms of educational background:

Media ManagerMarketing Manager/Project Manager
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Most common majorCommunicationBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Media manager vs marketing manager/project manager demographics

Here are the differences between media managers' and marketing manager/project managers' demographics:

Media ManagerMarketing Manager/Project Manager
Average age3939
Gender ratioMale, 51.7% Female, 48.3%Male, 38.1% Female, 61.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between media manager and marketing manager/project manager duties and responsibilities

Media manager example responsibilities.

  • Manage B2C media campaigns from inception to reporting.
  • Evaluate, select and manage relationships with PPC technology vendors.
  • Lead intranet and internet maintenance, content, development and marketing.
  • Execute vendor fund campaigns to achieve KPIs base on each individual brand s needs and drive ecommerce sales.
  • Utilize CRM software to maintain contacts, leads, ad sales, sales reports and advertisement run sheets.
  • Manage search engine optimization (SEO) and pay-per-click (PPC) advertising for several B2B and health care clients.
  • Show more

Marketing manager/project manager example responsibilities.

  • Manage client's $120K SEM budget; make allocations toward competitor analysis, keyword research and linking strategies.
  • Manage SEO and SEM programs including optimization of landing pages and A/B campaign testing with PPC and social media ads.
  • Define and program manage nurture campaigns utilizing CRM database.
  • Manage sensitive digital and print archives of value historic and current photography.
  • Plan and manage communication projects including writing newsletters, brochures, annual reports and producing videos and PowerPoint presentations.
  • Assist in developing websites by writing HTML5, CSS, and JavaScript code.
  • Show more

Media manager vs marketing manager/project manager skills

Common media manager skills
  • Digital Marketing, 19%
  • KPIs, 5%
  • Media Planning, 4%
  • Media Management, 4%
  • PowerPoint, 4%
  • Google Analytics, 3%
Common marketing manager/project manager skills
  • Project Management, 17%
  • Digital Marketing, 12%
  • Marketing Campaigns, 7%
  • PowerPoint, 5%
  • Email Campaigns, 3%
  • Email Marketing, 3%

Browse executive management jobs