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The differences between media managers and web content managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a media manager and a web content manager. Additionally, a media manager has an average salary of $96,475, which is higher than the $74,186 average annual salary of a web content manager.
The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for a web content manager are web content, content management system, and wordpress.
| Media Manager | Web Content Manager | |
| Yearly salary | $96,475 | $74,186 |
| Hourly rate | $46.38 | $35.67 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,888 | 61,192 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
Web content managers are executives who are responsible for planning, organizing, establishing, and publishing content. The managers establish a consistent brand identity for a business enterprise along with its online presence. They oversee marketing strategies to develop customer engagement. Their job asks them to ensure an affirmative view of the firm and its services and products. They work closely with the sales and leadership teams to create valuable content for their target audience.
Media managers and web content managers have different pay scales, as shown below.
| Media Manager | Web Content Manager | |
| Average salary | $96,475 | $74,186 |
| Salary range | Between $66,000 And $140,000 | Between $49,000 And $110,000 |
| Highest paying City | San Francisco, CA | San Mateo, CA |
| Highest paying state | Pennsylvania | California |
| Best paying company | Meta | Gap Inc. |
| Best paying industry | Automotive | Technology |
There are a few differences between a media manager and a web content manager in terms of educational background:
| Media Manager | Web Content Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 74% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between media managers' and web content managers' demographics:
| Media Manager | Web Content Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |