National marketing manager vs national account manager

Differences between national marketing manager and national account manager duties and responsibilities

National marketing manager example responsibilities.

• Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
• Develop and recommend pricing and promotional strategies to increase POS revenues.
• Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
• Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
• Provide post-campaign analysis to determine ROI and future recommendations.
• Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.
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National account manager example responsibilities.

• Achieve ROI optimization for key retailers nationwide; employ consultative sales methodology.
• Managed/Analyze individual account POS numbers to assist in forecasting, manage inventory and overall category management.
• Manage OEM relationship from a proactive consultative role proposing strategy and tactics for client base on research data and marketing/engagement metrics.
• Improve sales process documentation by utilizing CRM to better communicate with field sales staff in idealizing customer interactions.
• Close multi-million dollar deals with DOD agencies.
• Provide enterprise class products including servers, storage, networking, virtualization, and, datacenter solutions.
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