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The differences between online marketing managers and assistant marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and an assistant marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $94,094 average annual salary of an assistant marketing manager.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for an assistant marketing manager are digital marketing, marketing campaigns, and project management.
| Online Marketing Manager | Assistant Marketing Manager | |
| Yearly salary | $96,212 | $94,094 |
| Hourly rate | $46.26 | $45.24 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 82,527 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
An assistant marketing manager is primarily responsible for overseeing marketing operations, reaching sales targets and boosting brand awareness. There are also instances where one must coordinate with various marketing staff to develop plans and strategies, utilize knowledge on trends to determine new opportunities, conduct marketing projects and campaigns, and produce sales forecasts from financial data. Furthermore, an assistant marketing manager may perform clerical duties such as delivering progress reports and presentations, managing schedules, and responding to calls and inquiries.
Online marketing managers and assistant marketing managers have different pay scales, as shown below.
| Online Marketing Manager | Assistant Marketing Manager | |
| Average salary | $96,212 | $94,094 |
| Salary range | Between $69,000 And $133,000 | Between $64,000 And $136,000 |
| Highest paying City | San Francisco, CA | Portsmouth, VA |
| Highest paying state | Washington | Virginia |
| Best paying company | Meta | General Motors |
| Best paying industry | Utilities | Finance |
There are a few differences between an online marketing manager and an assistant marketing manager in terms of educational background:
| Online Marketing Manager | Assistant Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 75% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and assistant marketing managers' demographics:
| Online Marketing Manager | Assistant Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 39.0% Female, 61.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |