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The differences between online marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Online Marketing Manager | Head Of Marketing | |
| Yearly salary | $96,212 | $137,829 |
| Hourly rate | $46.26 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Online marketing managers and heads of marketing have different pay scales, as shown below.
| Online Marketing Manager | Head Of Marketing | |
| Average salary | $96,212 | $137,829 |
| Salary range | Between $69,000 And $133,000 | Between $93,000 And $203,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Utilities | Media |
There are a few differences between an online marketing manager and a head of marketing in terms of educational background:
| Online Marketing Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 69% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and heads of marketing' demographics:
| Online Marketing Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |