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The differences between online marketing managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and a marketing account manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.
| Online Marketing Manager | Marketing Account Manager | |
| Yearly salary | $96,212 | $67,983 |
| Hourly rate | $46.26 | $32.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 163,297 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Online marketing managers and marketing account managers have different pay scales, as shown below.
| Online Marketing Manager | Marketing Account Manager | |
| Average salary | $96,212 | $67,983 |
| Salary range | Between $69,000 And $133,000 | Between $50,000 And $91,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | American Tower |
| Best paying industry | Utilities | Energy |
There are a few differences between an online marketing manager and a marketing account manager in terms of educational background:
| Online Marketing Manager | Marketing Account Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and marketing account managers' demographics:
| Online Marketing Manager | Marketing Account Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |