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The differences between online marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $96,212 average annual salary of an online marketing manager.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Online Marketing Manager | Marketing Lead | |
| Yearly salary | $96,212 | $104,664 |
| Hourly rate | $46.26 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Online marketing managers and marketing leads have different pay scales, as shown below.
| Online Marketing Manager | Marketing Lead | |
| Average salary | $96,212 | $104,664 |
| Salary range | Between $69,000 And $133,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Utilities | Technology |
There are a few differences between an online marketing manager and a marketing lead in terms of educational background:
| Online Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and marketing leads' demographics:
| Online Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |