Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between online marketing managers and marketing manager/project managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and a marketing manager/project manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for a marketing manager/project manager are project management, digital marketing, and marketing campaigns.
| Online Marketing Manager | Marketing Manager/Project Manager | |
| Yearly salary | $96,212 | $78,368 |
| Hourly rate | $46.26 | $37.68 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 187,949 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
Online marketing managers and marketing manager/project managers have different pay scales, as shown below.
| Online Marketing Manager | Marketing Manager/Project Manager | |
| Average salary | $96,212 | $78,368 |
| Salary range | Between $69,000 And $133,000 | Between $56,000 And $109,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | Meta | Meta |
| Best paying industry | Utilities | Technology |
There are a few differences between an online marketing manager and a marketing manager/project manager in terms of educational background:
| Online Marketing Manager | Marketing Manager/Project Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 77% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and marketing manager/project managers' demographics:
| Online Marketing Manager | Marketing Manager/Project Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 38.1% Female, 61.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |