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The differences between online marketing managers and sales and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and a sales and marketing manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $81,953 average annual salary of a sales and marketing manager.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for a sales and marketing manager are customer service, digital marketing, and customer satisfaction.
| Online Marketing Manager | Sales And Marketing Manager | |
| Yearly salary | $96,212 | $81,953 |
| Hourly rate | $46.26 | $39.40 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 151,042 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Online marketing managers and sales and marketing managers have different pay scales, as shown below.
| Online Marketing Manager | Sales And Marketing Manager | |
| Average salary | $96,212 | $81,953 |
| Salary range | Between $69,000 And $133,000 | Between $43,000 And $154,000 |
| Highest paying City | San Francisco, CA | Yonkers, NY |
| Highest paying state | Washington | New York |
| Best paying company | Meta | Meta |
| Best paying industry | Utilities | Technology |
There are a few differences between an online marketing manager and a sales and marketing manager in terms of educational background:
| Online Marketing Manager | Sales And Marketing Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and sales and marketing managers' demographics:
| Online Marketing Manager | Sales And Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |